How To Identify The Marks Of Potential LTCi Clients

How To Identify The Marks Of Potential LTCi Clients

Consumers today have more choices than ever before when it comes to funding traditional long-term care services.


While other funding vehicles may be good options for some people, a traditional LTCi policy continues to be the best option for many of your clients.


Many current LTCi policy holders share these similarities:
  • Females, age 50 to 65
  • Household income of $50,000 to $250,000
  • Married, with adult children
  • Working in a metropolitan area with a population of at least 250,000
  • A homeowner with 11 or more years in the current residence
  • A “planner” who is interested in financial issues; owns life insurance and other conservative investment products
  • Family oriented
  • Exposed to LTC issues; knows someone (a family member or friend) who has needed LTC services
  • Research oriented; an online use; self-educated about LTCi

Look through your book of business – do any your clients fit the profile?

If so, contact your LTCi Sales Rep – we’ll help you design a plan that is both affordable and the best solution for each of your clients’ needs.

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