The Statistics Are Staggering, But Don’t Apply To MeRyan Hogan
If statistics alone sold Long Term Care insurance policies, industry sales would be growing exponentially year after year. However, clients take in more than just the numbers – their decision-making process doesn’t rely solely on statistics.
In order to ignite desire in a client, an advisor must be able to humanize “the need” through personal stories, experiences, and emotions.
In other words, something the buyers can connect with while coming to a decision.
Although, statistics do help serve as a reminder of why you need to protect your clients – knowing the numbers provides facts to support your stories and spark your clients’ interests in purchasing protection.
Learn to create a desire within your clients to purchase LTCi – contact Ryan Hogan at Insurance Advisors.